Turning the
Trap Legal.

Lil Baby is one of the most influential rappers of his generation. From a working-class background in Atlanta to chart-topping albums and Grammys, his story is one of transformation. WHAM is the next chapter.

WHAM exists because the same plant that put a generation in cages is now a federally legal commodity. Every flower, every gram of extract, every pound that ships from our North Carolina warehouse is a step toward turning the trap legal.

We don't pretend that's a small thing. We're proud of it.